Prime Take: Amazon Is Projected to Make ~$12.9 Billion from This Year’s Prime Day, Which Started Yesterday


Amazon is projected to make ~$12.9 billion from this year’s Prime Day, which starts today. This would be a 17% increase from last year’s Prime Day, which generated $11.07 billion in sales.

Prime Day is Amazon’s annual two-day sales event for its Prime members. This year’s Prime Day will run from July 12-13. During Prime Day, Amazon offers discounts on a wide variety of products, including electronics, home goods, and clothing.

Amazon’s Prime Day sales are expected to be particularly strong this year, as consumers are looking for deals amid rising inflation. In addition, Amazon is expected to see a boost in sales from its international markets.

Prime Day is a major event for Amazon, and it is one of the company’s most

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